Why book a course with Elizabeth Copeland?
- The course programme is tailored to your needs.
- You will share 25 years of experience.
- Follow up after the course is comprehensive and professional.
Take part in an inspirational course (£10) and social gathering after.
Enquiries: Elizabeth Copeland 07543281999 - Email: email@example.com. Read about your teacher.
Operate Your Enterprise with Joy - course at 5 to 5:55 pm every Tuesday - fee £10
The purpose of this initiative is to take promotion back to its roots in a very confusing world where some things change and some things remain the same. There are four themes:
Operate Your Enterprise With Joy – Basics
Essence, motivation, planning, pricing, budget, strategies, seo, google analytics
How we form the best basis for our promotion.
Operate Your Enterprise With Joy – Solidly Online
Website + social media, plugins, apps, seo
How we plan, structure and design our communication channels.
Operate Your Enterprise With Joy – Image
Films, photos, sounds, seo
How we produce a perfect presentation of an enterprises' essence.
Operate Your Enterprise With Joy – Dialogue
Client communication, sales, pricing, newsletter, seo, email, social media
How we share an enterprises essence and connect with new and existing customers.
You are the expert at your enterprise and know the essence of what
drives it. Come and learn how best to promote your special trade.
- Promotional strategy and budget
- Tools, skills and work processes
- Ideas to profile your enterprise
- Media material
- Distribution channels - network
4 evening classes: Marketing MOT, Professional Online, Film Making for Promotion, Coexistence in Business - £12 per class
Courses take place on weekdays from 4 to 5;55 pm with between 4 and 6 participants and with a 30 minute follow up consultation with each student online via Skype. Read more below.
Promotion In Your Enterprise - 2 day course - £165
A comprehensive course teaching you all you need to learn to be able to promote your products and services professionally. Content: Goals, preferences, targets, strategies, methods, work-flow, resources, skills, choice of tools and planning. You get a test-system to work with after the course and support for 3 months. Read more below.
Individual Courses By Arrangement
Would you like to adapt a workflow, arrange a workshop, get individual tuition and/or test your business idea? Read more below.
Why do you need to show your characteristics and essence of what you do? Simply, you need to explain how you create value and benefit your clients. You do this by creating a professional look, a complete presentation of your products and services, an in-depth profile, constantly updated content and photos, films and illustrations from your enterprise. As an example, we at Raven's Eye Media create value because "We identify the core essence of your business, collaborate with you while forming a promotional strategy, design and produce the complete palette of marketing material, IT systems including websites and we teach you how to work with your marketing efforts efficiently and easily".
Creating your website content strategy, including other channels like social media, Google Maps, blogs and video channels. In recent years the choice of media types and channels for promoting your enterprise has grown to such an extent it is now very difficult and time consuming to look at all the possibilities available. Deciding where you should invest time and resources has become increasingly more difficult. Your footprints in the digital universe can be shaped so that they are clearly representative of your enterprise. We teach you how to create posts that make sense and to guide people to the real content you wish to share. When approached in the right manner social media, such as YouTube, Linked In, Facebook, Google Plus and Twitter, can be an effective resource. These pages can help your enterprise channel its message more effectively and encourage a more engaged dialogue with business relations and clients, as well as gaining rank with search engines. We form a promotion strategy based on our investigations, research and analysis, identifying the most effective types of marketing material and distribution channels for your enterprise. This will result in your budget for media material and marketing being more efficiently targeted.
You are invited to comment on my blog "Social media".
Filmmaking For Promotion
We teach you how to produce high quality films, which you can include on your website. Learn how to send films by email so your clients can watch what you do as well as read all about it on their tablets while on the move. Film-making only achieves the highest quality when the team plays well together. An example for the work-flow for your film production, which we will introduce at the course, could be:
Budget and cost estimate
Collection of data/media material/information
Photography and movie recording
Authoring of texts
Editing of photos and movie
Graphic artwork production/animations
Distribution and publishing
Your teacher is an award winning filmmaker: Elizabeth's short fiction film, The Umbrella (28 min) was shown at and awarded
Filmfestival in Huy, Belgium (Palm d'Argent, Prix de l'Office du Tourisme)
Filmfestival Wattrelos, France (Medaille d'Or)
Independent Film Festival Cork, Ireland (Best European Film)
The course will work with the concept of producing a 3-4 minute presentation film, accessible via video server (e.g. YouTube) or directly from the webpage. Read more.
Coexistence In Business
An introduction to the theories of Alfie Kohn; his criticisms of competition and rewards have been widely discussed and debated, and he has been described in Time magazine as perhaps the country's (USA) most outspoken critic of education's fixation on grades and test scores.
In our workshop Elizabeth will share her wealth of experience from how her clients, with whom she has worked for over 20 years, prosper from coexisting with other enterprises, including their competitors.
We also touch upon the subject 'coexistence psychology' which deals with how to best meet your 'coexistors' and not see them as the enemy.
"We have been trained not only to compete frantically, but to believe in the value of beating people - and to help our children become winners. Research and experience, however, demonstrate that competition is actually destructive to self-esteem, poisonous to relationships, and counterproductive in terms of learning. Spelling bees, awards assemblies, competitive sports, and even informal contests at home teach children to regard other people as potential obstacles to their own success. The result is that everyone ultimately loses in the desperate race to win.... The alternative is not merely the absence of competition but the construction of caring communities in which people help each other to succeed." (Alfie Kohn)
However, it is both in human nature to compete and to coexist. Which characteristic would we like to encourage in ourselves, and which will make us successful in pursuing what we want in life? While it is widely accepted, but rarely defended, that competition is inevitable, this claim is based on the thesis that competition is part of 'human nature'? Can such a claim be substantiated? Who benefits from this position? Or, can we choose not to let competition drive us, and choose coexistence over it?
This course was held for 100 students at DLD College in London 2016 and 2017 and in Bristol and Cambridge in 2018.
You are invited to comment on my blog "Enjoy your enterprise".
Arrange a workshop
You can arrange a workshop with us and have it tailored to your requirements. Themes could be:
The use of video in your business
Inspiration / innovation in focus areas
Digital documents containing multi media
Advice on equipment and software
Individual tuition and support
We offer ongoing tuition and support to assist you and your employees in all areas.
Test your business idea in 90 minutes
We take you through a very efficient process analysing your business ideas culminating in comments and recommendations in every area of the start-up and subsequent development of your enterprise.